DAYTONA BEACH, Fla., and DEARBORN, Mich. (Feb. 13, 2024)

The LPGA Tour and Ford announced today that Ford has joined the LPGA Tour family as title sponsor of the Ford Championship presented by KCC. Seville Golf and Country Club, a premier venue in Gilbert, Ariz., will serve as the tournament host. Phoenix-area golf fans will have a front-row seat on March 28-31, when 144 of the world’s best female golfers will compete for a $2 million purse.

“We’re proud to align with Ford, a global brand that recognizes the transformative power of women’s sports and shares our commitment to empowering girls and women, both on and off the golf course. Together, we aim to elevate the LPGA through this world-class event which will spotlight the incredible talent of our athletes while creating an unforgettable experience for fans,” said LPGA Commissioner Mollie Marcoux Samaan. “Phoenix is a thriving golf hub with world-class golf courses and highly enthusiastic fans — we can’t wait to return to the market with the Ford Championship presented by KCC.”

“Ford’s collaboration with the LPGA Tour represents our commitment to supporting women in sports and showcasing their incredible talent on a global stage,” said Lisa Materazzo, global chief marketing officer, Ford Motor Company. “Through the Ford Championship presented by KCC, we aim to elevate the visibility of female athletes in the golfing world and inspire a new generation of fans.”

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide.

KCC, the newest presenting partner in the LPGA Tour family, produces diverse products from exterior and interior construction materials, paints and advanced materials. Based in Seoul, its focus is on developing products of high-added values, based on energy efficiency and eco-friendly technology.

Seville Golf and Country Club was designed by Gary Panks and opened in 2000. The course is surrounded by the beauty of the Sonoran Desert and offers breathtaking views of the San Tan Mountains and the Gila River. The championship course features a signature island green on No. 17, which is sure to add to the drama as the Ford Championship presented by KCC comes down the final stretch.

The LPGA Tour is no stranger to competing in Arizona, visiting the Grand Canyon State more than 70 times since its inception in 1950. Most recently, Celine Boutier captured the 2023 Drive On Championship at Superstition Mountain Golf and Country Club for the first of her four victories in 2023. This will mark the first professional competition held at Seville Golf and Country Club, which includes LPGA Tour Member Alena Sharp among its membership.

Fans can purchase tickets or view details on ticket options at Daily General Admission tickets are $40, with four-day General Admission passeson sale for $95. Additionally, tickets to the San Tan Club, a pavilion with incredible views of the 16th green and the featured 17th-hole island green, are $175 for single-day access and $600 for four-day access. The San Tan Club includes a shared food and beverage service, as well as access to an upgraded restroom.