The Scandinavian, arguably Denmark’s most prestigious 36 hole property just outside of Copenhagen, has confirmed its continued partnership with the EGTMA. [European Golf & Travel Media Assoc.] Under the expert guidance of David Shepherd, CEO and his experienced team, The Scandinavian has gone from strength to strength with many golf course improvements, improved membership offerings and increased service levels resulting in huge growth of the membership.
Situated in 200 hectares of forest, trees and ponds, both courses are consistently ranked in the top 50 in Continental Europe. Having both courses ranked in the top 50 makes The Scandinavian the highest ranked two-course members’ club in the list and the highest ranked multi-course club in Northern Europe. Such is the quality of the courses that they can absorb 100 millimetres of rain and still remain playable. What’s more, rain water gets collected and is used to irrigate the course making it one of the most eco friendly courses in the region. Bent grass greens are single cut daily throughout the season to provide smooth and quick putting surfaces.
David Shepherd, CEO: “During my years working in various resorts, the one thing that has remained constant in the international media is the EGTMA and their professional attitude. Our partnership has definitely helped to significantly raise our profile abroad and created some important editorial coverage in the countries we are targeting for visitor and members.”
Jo Maes, President of the EGTMA adds: “David has been a great supporter of the EGTMA over the years and the fact that we are now able to assist The Scandinavian to successfully raise their international profile is testament to the quality of our members. Since we started in 2006, our organisation has stood firm and stayed true to our values and epitomise media professionalism. ”
Both in 2017 and 2018, a number of international journalists have visited The Scandinavian on a series of bespoke media fam trips. These trips are deliberately kept small to allow The Scandinavian to showcase their 36-hole complex, the lodging facilities and the quality of the clubhouse and services. These trips are to continue in the light of the continued partnership.
David Shepherd, CEO continues: “Since I arrived at The Scandinavian, the board and owners have been instrumental in my ability to deliver on their plans, which includes developing a good relationship with the international media. This helps me to deliver on their expectations and will assist in helping to elevate our standing internationally. Our current European rankings already are a testament to the quality of the courses but as we keep improving services and course condition, informing the media of our efforts is extremely important so these rankings continue to reflect our progress.”
The EGTMA was founded in 2006 and has already generated many millions of Euros worth of media coverage in a wide variety of publications, print as well as online. The Association has around 100 registered members with a mix of both online, offline as other media outlets. We have organised close to 60 media fam trips all over the world. Several golf industry partners have aligned themselves with the EGTMA. Just recently Greenfee365, an innovative international green fee platform, confirmed their partnership for 2019. Both The Scandinavian and Zala Springs have also confirmed their affiliation to the EGTMA. GolfinFlanders, North and West Coast Links and the PGAs of Europe continue to look at the EGTMA to assist them raising their profile.
The Scandinavian is based 25 minutes north of Copenhagen, Denmark, and has gained recognition around the world as a premier golf club in Scandinavia. The Scandinavian is home of two Robert Trent Jones II courses built to the highest standard sprawling across 200 hectares of land previously used by Denmark’s military. Since opening six years ago, the Old course has been ranked several years in a row as the number one golf course in Denmark and the New Course often number two.